Understanding Comps

If You Up Your Play at a Casino, Do the Offers Follow?

Borgata Atlantic City website offers
Written by Joshua

A regular casino player asked me about a scenario where you previously visited a casino playing at a certain level, and then up your play – do your offers reflect your newly increased play? Or are the offers held back because of your previous play.

In their scenario, they were wondering if it made more sense to start with a clean slate at another casino with the higher budget.

Given those two choices, you’re most definitely going to get a better offer from the new casino, if that avenue is open to you (presuming they’re not linked to a national brand with their own play expectations), because the only history you’ll have is that one session.

And, because sometimes marketing departments will send a more generous teaser offer to get you back to learn more about your play, that first return offer is probably going to be better anyway.

But going back to that property where you have a history, most properties will blend your various visits in some formula that will determine how they generate an offer. A single session that’s significantly higher will probably generate some movement in your overall offers, but not to instantly match the new play.

They don’t know if that’s a one time thing, or if this is your new normal, so they’re not just going to throw massively better offers at you as a general rule.

In the example of one casino near me, I had tended to use that as one of my smaller budget casino properties – I didn’t much mind if I went in there with a small budget as the offers were never anything special and I wasn’t worried about my play. That changed post-COVID when I found myself with more budget and more comfortable there.

It took six months of relatively steady play at the higher level before my offers once again leveled off, at a rate that is about 5x my previous offers where I wasn’t really caring. But that also incorporated something like 6-8 distinct visits during that timeframe. So it took awhile to arc the average up.

Now, at a minority of properties I’ve seen scenarios effectively similar to a bounceback offer, but instead of being broadly formulaic based on overall play, it acts as a bonus offer that can be layered onto the normal one, while the existing offers are out there, to encourage a return visit within a month or two. In the cases I’ve seen this used, the bonus offer bridges that gap effectively based on the newly raised play level.

My belief is those casinos are able to react a bit quicker with a bounceback offer than the standard monthly offer cycles, and if you play at the higher level, the offers will catch up more quickly because they have more history on the books and are comfortable extending those offers. And if you don’t come back, or play at that level again, the offer bumps would be more modest, like in most other cases.

So hopefully that paints a picture about how your play history can impact your offers even when your play increases. Of course, the converse can be true – offers don’t necessarily evaporate the moment your play decreases; the slope tends to be gradual over time. So it does work both ways, but of course most of us care more about the offers keeping up with more play than the other way around.

About the author

Joshua

My name is Joshua, and I’m a 30-something who works in tech as a marketer by day, and dabbles in casinos periodically during off-times. Know Your Slots will reflect my interests in understanding the various ways you can play slots, games that give you a potential edge, casino promotions and systems and how you can get the most out of it.

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