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MGM Completes Acquisition of the Cosmopolitan of Las Vegas; What Next?

The Cosmopolitan of Las Vegas
Written by Joshua

This week, the acquisition of operations of The Cosmopolitan of Las Vegas by MGM Rewards was completed, bringing to an end that phase of the property’s ownership by Blackstone. Many players have been chomping at the bit for the property to become part of MGM Rewards, use comps, get vouchers on myVEGAS, and so on.

The wait continues.

This is because the acquisition being complete is simply step one. Now the actual work begins for MGM as they integrate the property into their systems. To answer some of the questions, MGM Resorts put up a page about the Cosmopolitan acquisition to attempt to answer questions about what to expect.

Despite the Caesars/Eldorado merger having been completed roughly two years ago, they’re still switching properties over to the actual Caesars Rewards system, a slower than expected transition that has left properties like Tropicana Laughlin in a weird limbo for possibly too long.

Fortunately in this case, there’s only one property to integrate, and things like the players card system may be easier than average given it appears Aria and Cosmopolitan use the same system. But the reality is this is going to take awhile. And so that page they put up has a lot of “stay tuned” sorts of answers.

What we do know:

  • Nothing is integrated today. MGM comps can only be used at pre-acquisition MGM properties, and Cosmo comps can only be used at Cosmo.
  • One of the first things to come online is an integration of room charges, starting at adjacent properties like Aria and Bellagio. So you’ll begin to be able to charge things back to your room at the Cosmopolitan.
  • Other cross-honoring, such as parking access, is still to be determined.

It would be reasonable to expect these things to roll out over the next 3-12 months, depending on the complexity of bringing everything over and how aggressive they wish to move. But in the meantime, players should expect largely status quo on things like offers, earnings, and so on, separately, on each side of the fence.

It would also be reasonable to expect things to shift over time; simpler things like parking access may happen faster than the full porting of Identity into MGM Rewards. If I were a betting man (this is a gambling site, after all), I’d expect Identity to transition to MGM Rewards in the new year, which would avoid any crazy tier credit combining or anything of that nature, since MGM Rewards works on a calendar year cycle.

About the author

Joshua

My name is Joshua, and I’m a 30-something who works in tech as a marketer by day, and dabbles in casinos periodically during off-times. Know Your Slots will reflect my interests in understanding the various ways you can play slots, games that give you a potential edge, casino promotions and systems and how you can get the most out of it.

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